Groundswell of media attention highlights Fluid Dynamics meeting in Pittsburgh

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13 January 2014

APS logoThe APS Division of Fluid Dynamics (DFD) annual meeting traditionally offers some of the most interesting and accessible physical science research for journalists, and this year’s conference did not disappoint. The gathering took place in Pittsburgh just before Thanksgiving, and featured mushrooms that make their own wind, flying jellyfish robots, floating rafts made entirely of ants, new insight on Jupiter’s Great Red Spot, and physical studies of beer and urine.

AIP’s media services team helped publicize the meeting by selecting newsworthy presentations, writing and editing press releases, coordinating the collection of graphics and videos for the DFD Virtual Press Room, and organizing and conducting a webcast press briefing. The efforts resulted in widespread media coverage of the meeting, including stories in The New York Times, The Washington Post, the L.A. Times here, here, and again here, the Toronto Sun, BBC, National Geographic, NBC News, Time Magazine, The Christian Science Monitor, Philly.com, Scientific American podcasts here and here, HuffPo, more HuffPo, the UK’s Telegraph and Daily Mail, Smithsonian, Popular Mechanics, and Wired. One study was even featured in the Weekend Update segment of Saturday Night Live. It’s hard to pick the best clip from such a long list, but certainly noteworthy was this NPR blog.