H. Frederick Dylla Director's Matters

Gutenberg's giant book fair
A fall highlight in AIP's business calendar is an annual appearance at the Frankfurt Book Fair. This event is a "must" for virtually any organization that participates in some realm of the publishing business. The AIP booth at the Frankfurt Book Fair attracted many stakeholders and prospective customers. Book trade in Frankfurt can actually trace its origins to the 12th century when merchants were rolling barrels of books along the Main river. Yet, it was the invention of Gutenberg's printing press in 1440 in the nearby city of Mainz that gave great impetus to the book trade and established Frankfurt as the industry's hub. Today, the Frankfurt Fair is the largest event in the industry. A casual visitor to the fair is treated to an unforgettable view of how far the trade has evolved since Gutenberg's time. This year's event attracted more than 400,000 book titles from 100 countries with 300,000 attendees roaming the 10 acres of exhibits on the Frankfurt's "messe" or fairgrounds. AIP has been exhibiting at this event for almost 20 years, joined by most of our collaborators and competitors in the business of publishing scientific and technical books and journals.

Given the fame and visibility of this event, we use the Frankfurt Book Fair to announce new products and services and to meet our subscription partners from Europe and Asia, in addition to our customers from the Americas.  With China as the fair's guest of honor, there were many more Chinese-focused events and attendees from that part of the world.

AIP's Lori Carlin and Doug LaFrenier met with representatives from iGroup-one of AIP's key Asian business partners. At this year's event, AIP Publishing announced and promoted three new offerings: AIP's scientific networking service—AIP UniPHY; an eBook service for the Scitation online platform; and an iPhone application, called iResearch, that enables iPhone and iTouch users to download and read AIP journals on these mobile devices. As part of the promotional efforts for the new product introductions, the AIP marketing team redesigned AIP's exhibit booth to portray AIP as a forward-thinking, innovative organization—by using fresh, crisp design elements and replacing bookshelves with plasma screens displaying journal homepages rather than printed journals. Also, to attract key customers and partners to the booth, AIP hosted a reception on the second night of the fair. The reaction to AIP's presence and offerings was very positive. More than one visitor characterized AIP's appearance as the "new AIP." The booth's location was carefully researched and staked out by the marketing team—across from one of the cafes, a popular stop for both exhibitors and visitors who endure 12- to 16-hour days of exhibit-floor and post-exhibit activities. The booth was also strategically located across from the booths of the two largest scientific associations in the world: IEEE and The American Chemical Society. We may be a smaller publisher, but in Frankfurt, AIP was a giant among giants.

Sincerely,
Fred

Streamlining the reprint process
In July, AIP's expanded partnership with the Copyright Clearance Center's (CCC's) Rightslink service came to fruition with the launch of an efficient, online environment through which authors order reprints and pay applicable publication charges. AIP has enjoyed a productive relationship with the CCC, as a partner with Rightslink for rights and permissions services. This new application makes it easier and faster for authors and commercial customers to order reprints, while improving operational efficiencies related to order generation, processing, and production. Rightslink's workflow management system integrates online orders directly with AIP's printing and shipping partners, providing a transparent view into all reprint activity throughout the entire production process, and the real-time reporting capability provides a comprehensive look at author activity. Exemplifying a successful team effort, implementation of the full Rightslink workflow required close coordination among Fulfillment and Marketing Services, Publishing Technology, Online Services, Accounting, Business Systems & Operations, Production Operations, Peer X-Press, and the Publisher's Office.
Three representatives from the CCC's corporate office in Danvers, MA, visited AIP to plan the Rightslink project: Rob McKinney (left), Bob Barrett (2nd from the left), and Toli Michel (2nd from the right, in back). Also pictured are AIP participants (from the left): Debbie McHone, Gigi Swartz, Bob Hollowell, Lori Carlin, Daniel Wilk, Wendy Marriott, and Doris Lewis. (AIP personnel not pictured are Susann Brailey, Tracy Denien, and Stuart Wortzman.)

Science fellows find placements in DC

AIP science fellows

In the June 8 issue of AIP Matters, you were introduced to the (just named) 2009 class of AIP science fellows. This fall, these three highly qualified scientists relocated to Washington, DC, to assume their new roles. Two will work within the halls of Congress and one will bring scientific expertise to the State Department. Jeffrey Fox (AIP-ASA Congressional Science Fellow) is working for Senator Jeff Bingaman (D-NM), Marcos Huerta (AIP-AVS Congressional Science Fellow) is working for Congressman Raúl Grijalva (D-AZ), and Matthew Sharp (AIP State Department Fellow) is working in the Office of Multilateral Nuclear and Security Affairs, Bureau of International Security and Nonproliferation.

The need for dialogue between the science community and the federal government has never been greater. Interest in the program has also increased. In 2009, the AIP Congressional fellowship program received a record number of applications—57 total, almost double the number of applications in previous years. AIP's fellows are among 190 doctoral-level scientists and engineers who will spend a year working in federal agencies or congressional offices. The fellows learn about science policy while providing valuable science and technology expertise to the government.

CISE CiSE and SPS coordinate marketing promotion
Computing in Science and Engineering (CiSE) magazine is partnering with the Society of Physics Students (SPS) for an upcoming promotion. Every year SPS sends brochures and giveaways to the 800 physics professors who advise local SPS chapters. This year SPS will offer the two most recent issues of CiSE free of charge. "More and more physics students are using computational methods in their undergraduate studies," explains Jeff Bebee, marketing director for AIP magazines. "Although CiSE has been published for 11 years and is well respected, it is typically unknown. We're hoping this effort can introduce CiSE to a number of students at SPS chapters."

Who we are—Business Systems and Operations Applications Development
The AIP Business Systems and Operations (BS&O) Applications Development group (see the organizational chart, pages 13-14) is directed by Tracy Denien. This team of application developers, web designers/developers, and database administrators provides effective technical solutions and services to support the diverse business environment of the institute and its business partners. The group is responsible for the design, development, and implementation of organizational information systems, software applications, and database administration for AIP and its Member Societies, as well as the planning, coordination, and maintenance of these applications and services.

The group's responsibilities include the development and support of the Membership and Customer Service (MACS) System, which is vital to the success of a number of AIP initiatives and provides the underpinnings for many other operations, such as Scitation. Staff are responsible for the architecture, design, monitoring, and analytics for Fulfillment and Marketing Services' e-commerce sites and their integration with MACS and our partners' websites.

In addition to MACS, the group also supports the Oracle eBusiness Suite used by the Accounting, Purchasing, and Advertising teams, providing a full range of financial services and reports. BS&O database administrators support the Oracle and SQL Server databases for the institute; they coordinate and perform upgrades, conduct performance tuning, and apply database patches. The Applications Development staff provide bulk e-mail services, facilitating an average of 800,000 e-mails per month. The team has also developed and currently supports 16 AIP departmental databases, including those tailored to manage contacts for the Executive Director's office, Conference Proceedings, and the Society of Physics Students Handbook.

BS&O Applications Development staff, from the left: Yi Yao, Svetlana Aleksandrova, Deanna Benbrook, Michael DeGregory, Mariusz Kremer, Claude Etienne, Nathaniel Clarke, Tracy Denien, Rufford Jean-Philippe, Karen Marie Quinn, Ding Li, and Shaifali Jain. (Not pictured is Piyush Awasthi.)

We invite your feedback to this newsletter via e-mail to aipmatters@aip.org.

For past issues of this newsletter, visit the AIP Matters archives.