H. Frederick Dylla Director's Matters

Toward integrated marketing
Seventy-six years ago, a group of physics-based professional societies established AIP to provide services and products for the societies and the physics community. AIP marketing efforts were fairly straightforward for much of the past, as scientists typically belonged to one professional organization, received society newsletters in the mail, and read a few favorite scientific journals in the library. In recent times, however, the deluge of information directed at us through multiple wired, wireless, and printed media has changed the ways an organization connects with its members and customers. In the cacophony of the Internet, how do we get our signal through the noise? About 40 AIP staff members, who participated in a multiphase marketing retreat, grappled with this question over the past three weeks. The group examined how AIP should effectively promote its products and services to our Member Societies and other customers.

Terry Hulbert frames the scope of discussions and gets the creative juices flowing. In the first phase of the effort, four working groups examined AIP offerings in publications, publishing services, web-based services, and outreach. In the second phase, the chairs of the working groups discussed common themes that centered on four issues: (1) How should AIP brand or exploit the brands of our products and services, such as Physics Today or Scitation? (2) What synergies could be taken advantage of between the Physics Resources Center and the Publishing Center? (3) How should we collect and disseminate the business data and conduct the market research necessary to stay on top of our business? (4) What organizational changes are needed to better serve our customers and stakeholders? Last week, for the third phase, four teams met to explore the themes. The teams, which were constituted in such a way as to stimulate and broaden discussion, reflected the diversity of business units and locations (Maryland/New York). They spent two days analyzing the topics and arriving at a consensus, then presented their observations and recommendations for improving AIP's marketing efforts. I believe that an organization works best when potential changes in operations and structure are reexamined periodically by the people who manage the day-to-day business. With guidance from our Governing Board, my management team and I will ensure that the recommendations are prioritized and implemented by incorporating them into our near-term actions and our plans for the succeeding years.

The event was admirably organized and facilitated by our new director of business development, Terry Hulbert. Thanks to all who participated and to all who kept business going during the retreat.



John Wheeler Remembering a physics legend
John Wheeler died on April 13 at the age of 96. A physicist and colleague of many famous physicists, such as Albert Einstein and Niels Bohr, Wheeler was one of the last remaining great scientists from the Manhattan Project era. He is chiefly known for his work on quantum reality and cosmology, and he gets credit for coining the now popular terms "black hole" and "wormhole." Former AIP director Kenneth Ford was a longtime friend and colleague. Read more at Physics Today Online.

Fred Dylla (right) presents John Light with a plaque commemorating his service to the community. Expressing appreciation to John Light
AIP staff associated with the Journal of Chemical Physics (JCP) are familiar with Professor Emeritus John C. Light of the University of Chicago, who has served as editor or senior associate editor for JCP for more than a quarter century. On April 7, during the spring 2008 meeting of the American Chemical Society in New Orleans, JCP's editors and board members gathered for the journal's annual editorial board meeting and honored Light on the occasion of his upcoming retirement from JCP.

podcast New podcast from Biomicrofluidics
Further enhancing the visibility of our journals, AIP's Journal Development group has produced its second podcast, in which David Weitz of Harvard University discusses how his Experimental Soft Condensed Matter Group produces multiple emulsions and their possible uses in drug screening and delivery. Weitz, a member of Biomicrofluidics' editorial board, is the director of the Harvard Materials Research Science and Engineering Center. The brief audio interviews enable the media and the public to dig deeper into articles published in the AIP journals and become familiar with the researchers involved. Listen to the podcast via a link on the Biomicrofluidics homepage.

Data alert
e-updates The Statistical Research Center collects and disseminates a mountain of data. Want an easy way to keep abreast of the data that matter to you? The center offers a data alert service called e-Updates. When you subscribe to this free service, you will have the opportunity to choose from among 13 topics covered by the center's studies, such as trends in education or employment or data on women or minorities in physics. You'll be notified by e-mail whenever new data are posted on the topics of your choice. If you choose all topic areas, expect to receive about one notification per month. To sign up, visit the center's website.

Administrative Professionals Day
On Wednesday, April 23, AIP will recognize administrative professionals throughout the institute. These individuals deserve our deepest gratitude for everything they do (and juggle) for AIP. They understand much of the inner workings of the organization and provide invaluable support to the various business units. Please join us in thanking the administrative professionals. Click here for a history of Administrative Professionals Day.

Recently posted employment opportunities at AIP
• Billing and database preparation assistant (NY)
• Office services specialist (MD)
• Secretary (MD)

Visit AIP Human Resources' job openings webpage for more details about these positions and a complete list of current openings. Don't forget about AIP's employee referral bonus program. You can earn money just for referring the right person to fill a job.

Biomicrofluidics was launched in January 2007 as AIP's first exclusively online open-access journal, designed to rapidly disseminate high-quality, original research articles. Occasionally, special sections and issues address specific challenges unique to the field. Edited by Hsueh-Chia Chang of the University of Notre Dame, Biomicrofluidics covers areas such as DNA and molecular manipulation and microfluidics. As a science, biomicrofluidics has diagnostic, medical, biological, pharmaceutical, environmental, and chemical applications. One common application of biomicrofluidics is lab-on-a-chip technologies—portable tests designed to detect diseases, viruses, or genetic markers. Such testing would be invaluable in less-developed areas of the world where diseases often go untreated or unrecognized. Biomicrofluidics aims to build the technical foundation for this and many other areas of research.

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