H. Frederick DyllaDirector's Matters

AIP as a publisher
Huddled in one corner of AIP's Publishing Center in Melville is the Journals & Technical Publications Office. The office recommends publishing policy and provides oversight for all journals published by AIP in all formats. AIP currently owns and publishes nine of its own journals — Applied Physics Letters, Biomicrofluidics, Journal of Applied Physics, The Journal of Chemical Physics, Journal of Mathematical Physics, Physics of Fluids, Physics of Plasmas, and Review of Scientific Instruments. In addition to these, AIP publishes the Journal of Physical and Chemical Reference Data jointly with the National Institute of Standards and Technology. AIP also publishes the English-language version of Fizika Nizkikh Temperature as Low Temperature Physics. These journals are known throughout the library and research communities for their high quality research. Furthermore, institutional subscriptions to these titles represent a large portion of AIP's overall revenue, which is consequently used to support programs in the Physics Resources Center.

The Journals & Technical Publications Office contains:

AIP Publishing Center
  • Office of Rights & Permissions, which oversees licensing activities for the reuse of AIP copyrighted material;
  • Editorial Operations, which coordinates the smooth operation of our 17 remote editorial offices;
  • Scientific Classification, which ensures that the metadata for every article published contains appropriate PACS (Physics and Astronomy Classification Scheme) codes and terms; and
  • Peer Review Administration, which provides peer review support through the Peer X-Press system for a number of journals.

Mark Cassar, who heads the Journals & Technical Publications Office, recently welcomed two new staff members — Aravind Akella, Manager of Journal Development, and Brandon Miller, Journal Development Associate. An expansion of staff resources was essential to AIP's journal development strategy: Aravind and Brandon are charged with identifying possible topics for new AIP journals, which is no small task! Under current consideration are "Renewable Energy" and "Biocomplexity." As physics research expands in scope, AIP must carefully broaden its product offerings—mindful of the scope of its Member Societies' journals, to avoid unproductive competition—to properly fulfill its mission to "diffuse the knowledge of physics."

Sincerely yours,


Expanding advertising opportunities
AIP Journals AIP has introduced commercial banner advertising in its recent journal Table of Content Alerts (ToC Alerts) for Review of Scientific Instruments and Applied Physics Letters. In step with its many publishing competitors who are experimenting with new online content models, including ad-supported scholarly content, AIP is testing various models to support the transition of our content from print to online. According to one industry research group, Outsell Inc., the long-held tradition of separating scholarly content from advertising is less important to a generation of end-users grown accustomed to an ad-supported online experience. Including commercial banners in the ToC Alerts is of value to our advertisers trying to reach scientists and engineers, and provides valuable and relevant information to our ToC Alert subscribers. AIP has included commercial banner ads in our magazine ToC Alerts and RSS feeds with few objections. AIP will continue to test various online advertising models and monitor reaction of its journal subscribers. You may sign up for ToC Alerts and RSS feeds through links at each AIP Journal website.

Open access, but who really pays?
On October 12, 2007, The Harvard Crimson published Open Access, But Who Really Pays? by H. Frederick Dylla and Gene Sprouse (Editor-in-Chief, American Physical Society). The op-ed is in response to the Crimson's opinion of October 2, 2007 titled All for Open Access. Let's welcome the end of for-profit academic publishing. In the op-ed, Dylla and Sprouse dispel the myths associated with the open access mantra and explain the economic realities of publishing (peer review management, manuscript management, digital archive costs, etc).

Impressive media coverage for 2007 Nobel Prize in Physics
Albert Fert (right) and Peter Grünberg (left) Giant magnetoresistance, or GMR for short, is the technology that has allowed laptops to shrink and storage bytes to boom. It enables computers to stuff more than a trillion bits of data on a storage cell the size of a fingernail, or all the music you've ever listened to on a player no bigger than a keychain. Last week, the Royal Swedish Academy of Sciences announced it will award the 2007 Nobel Prize in Physics jointly to Albert Fert (right) of the Université Paris-Sud in France, and Peter Grünberg (left) of Forschungszentrum Jülich, Germany for their early GMR work. Discover every article that AIP has published from these two Nobel Laureates since 1988 -- the year of their prize-winning discovery of giant magnetoresistance: http://journals.aip.org/Nobel2007.html. Articles from 1988-1997 are freely available, without a subscription.

Before the sun rose, on the morning of October 9, members of the MGR media team were preparing a press release and answering calls from reporters on GMR. And later that morning, a Physics News Update was issued. coins The resulting media coverage was exceptional. AIP was directly responsible for coverage in USA Today, Agence France Presse, The Associated Press, Reuters, Science News, National Geographic, Nature Physics, The Chronicle of Higher Education and The New York Times. A media team member was interviewed live on NPR's Marketplace and on Future Tense, another radio show. Later in the day, the team worked together to write, edit and distribute a news story for Inside Science News Service.

Larry Hornbeck to receive AIP Prize for Industrial Applications of Physics
Larry Hornbeck Industrial Applications of Physics Anxious celebrities worried about how their skin looks on high-definition television can attribute their woes to Texas Instruments' (TI) Larry J. Hornbeck, inventor of Digital Micromirror Devices (DMD). Today these devices are used in a broad range of all-digital displays found in homes, schools, and businesses—including in HDTVs and digital movie projectors. In recognition of Hornbeck's pioneering work, AIP is awarding him the 2007-2008 Prize for Industrial Applications of Physics. The prize is given every two years by AIP and the General Motors Corporation. Hornbeck will receive the prize on Wednesday at the awards ceremony of the AVS 54th International Symposium & Exhibition.

Industrial Physics Forum The AIP Industrial Physics Forum (IPF) is being held in conjunction with the AVS Symposium—going on now in Seattle, WA. Check out the meeting blog, now live!


It's flu-shot season
Flu season is swiftly approaching. Did you know that 5% to 20% of the population gets the flu? To fend off this wintertime virus, AIP once again will offer free influenza vaccinations on October 17, in College Park and on November 6, in Melville.

The Centers for Disease Control (www.cdc.gov) recommends, in addition to receiving a vaccination each year, that individuals adopt the following healthy habits:

  • Wash your hands often with soap and water
  • Avoid close contact with people who are sick
  • If you get the flu, stay home from work
  • Try not to touch your eyes, nose or mouth

Stop by Human Resources to schedule your appointment.

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